Under a revenue share model TMA Direct and the client split the total funds raised based upon a predetermined agreement. With this model of fundraising, the client will receive all the information that the donor submits in order to add them to their files and further solicit them for additional donations. With a revenue-sharing model, TMA covers all deployment and data costs, thus the client does not risk losing money on prospecting.

With a cost-per-mille fundraising model, TMA Direct and client will agree upon a set price for the deployment of 1000 messages. With this model, clients will pay for the deployment of their message only and will keep 100% of the funds raised for their organization. We are able to send both email and text messages with a CPM, with a minimum send price of $500. Like the revenue-sharing model, the client will receive all the information that the donor submits in order to add them to their files and further solicit them for additional donations. With this model, TMA Direct will only invoice for the deployment costs based on the predetermined price.

A cost-per-donor fundraising model is the most unique fundraising model offered by TMA Direct. With a cost-per-donor model, TMA Direct and clients agree upon a predetermined price per donor acquired via TMA’s prospecting efforts. Similar to the other models the clients will receive all the information that the donor submits in order to add them to their files and further solicit them for additional donations. With this model, TMA Direct will only invoice for the number of new donors acquired by clients.

A cost-per-acquisition fundraising model is an additional pricing model that TMA Direct offers to clients. With this model, clients will agree upon a predetermined price per new email and phone number records they received from TMA Direct’s prospecting efforts. Similar to the other models, the client receives all records submitted by the grassroots supporter in order to use for future solicitations and efforts. With this model, TMA Direct will only invoice for the number of new email and phone records acquired by clients.