Reston, VA - January 14, 2011: TMA Direct announced today that they have been named Digital Agency of Record for The American Conservative Union (ACU). Under this new relationship, TMA is launching the “CPAC Live” website for CPAC 2011 being held on February 10-12 in Washington, DC. CPAC Live will provide live streaming video of each speaker and on-demand video of past CPAC speakers. Registered users will have access to the entire collection of live and archived speeches and will be able to watch video on their desktop or mobile device. CPAC Live is available today at http://video.cpac.org

“CPAC Live will provide an opportunity for millions of conservatives that cannot attend CPAC in person to attend online. We are thrilled to be working with the TMA Direct team on these projects.”

-Dennis Whitfield
Executive Vice President of The American Conservative Union

In addition, TMA Direct will provide digital strategy to help measure and monetize ACU’s online presence. This digital strategy will include social media, graphics design, banner advertising, subscriber database enhancements, targeted donation appeals and other online engagements.

“This partnership will help expand ACU’s digital presence within the conservative community. We are pleased to partner with such a prominent organization.”

-Mike Murray
President and CEO of TMA Direct

CPAC is the nation’s largest annual gathering of conservative activists, policymakers and students. In addition to speakers and panels, CPAC will feature book signings by the nation’s leading conservative authors, live broadcasts of national and local radio talk shows, hands-on training sessions from grassroots activism to media strategy and much, much more! CPAC 2011 will be held February 10-12 at the Marriott Wardman Park Hotel in Washington, DC. To learn more visit: http://www.conservative.org/cpac

TMA Direct is a leader in the direct marketing industry bringing exceptional creativity and knowledge to corporations, non-profits, political organizations and candidates. TMA has emerged from one of the top list brokerage and management providers to an all encompassing full service direct marketing company. For more information, visit: www.tmadirect.com